Levels of Authority in Social Media

In pondering the issue of having a methodology for Social Media and Business , I came across Timothy Carter's post "The 5 Levels of Authority Found in Social Media" from way back in 2009. This is an early attempt at trying to formalize some structure for this type of thing.

These are his definitions:

Level 1) (Lowest) Perceived Authority.

This Authority comes from the image that you market to lists — and is a pure result of marketing which can create a large numbers of followers quickly. Results and Proof are lacking as well as personal connection.

Level 2) Promotional Authority.

This authority comes from what you promote out into the marketplace about you and your message- and brand into the social media zone. This can come from many arenas, including ads, videos, and personal connections. Some results may be starting to show along the way.

Level 3) Knowledge Authority.

This Authority comes from having the Knowledge and education about social media and folks realize it and acknowledge it with comments on blogs, videos, and other talking about you and your message. Your teachings are well read and videos are well watched for content. Results are maturing as your Knowledge grows and matures of social media.

Level 4) True Authority. (Highest)

This can only come from Consistent, Experienced, Knowledge Driven RESULTS and SOCIAL PROOF. In Social Media Leadership, there are no short cuts, and no hidden trails. True Authority can only come from what you have made happen in the marketplace for you and others over time and consistently. And folks will realize it, and want to be a part of your Impact, and follow you and befriend you by the tens of thousands with little marketing needed. The word organically gets out.

I guess this applies to the real world as well, with the difference being the speed at which messages and reputations spread.

However, in the real (and internet) world, Level 1 Authority is normally sufficient for 'most' people. Unfortunately 'most' represents over 95% (just gut-feel, no statistics to back this up) which in any system represents a supermajority.

Presumably in the business world, people are (or should be) more keenly aware of such things.