- When you have a window of opportunity, go for the jugular – even if you have to exhaust a huge number of resources.
- Think long-term meaning 5 – 7 years, not 5 – 7 months
- Long-term market share is more important than short-term profits because without long-term market share there will be no long-term profits.
- It’s ok to make mistakes but it’s not ok to be timid.
- Obsess over Customers
- Be first in a big market
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